“You’ll never get a second chance to make a first impression.” – Will Rogers

The majority of your marketing budget is used to attract new families to your school—but getting them in the door is not the only hard part. A prospective parent’s first impression of your school is extremely important, and your school tour needs to be top-notch. Bright Minds Marketing can help you to ensure you make a positive and lasting impression for prospective parents.

Here is how our school secret
shopper can help you

A Bright Minds Marketing Catholic, Public, Private, and Charter school secret shopper will pose as a prospective parent and arrange to tour your school. Using more than 25 metrics, we will evaluate your school tour and identify key areas for improvement.

Once the tour and evaluation are complete, Bright Minds Marketing will deliver a written report with detailed, third-party observations and specific recommendations on how to improve your school tour and process. Additionally, we will discuss these key findings during a one-hour conference call and answer any questions you might have.

A few key metrics we evaluate include:

  • Ease of scheduling a tour
  • First impression when interacting with your school
  • Quality of the school tour
  • Quality of post-tour marketing materials
  • Follow-up activities


Priced at $2,500 plus travel, the Secret Shopper is one of the best expenditures you can make to increase your school’s enrollment. Bright Minds Marketing provides crucial input that allows you to be more effective at a low cost. After all, you can’t fix what you don’t know is broken!

Look No Further.
Get Started Today.


Mason Prep retained Bright Minds Marketing to conduct a marketing and admissions audit for our K-8 Private school in Charleston, SC. Bright Minds Marketing provided us with actionable insights and a number of quick wins that will allow us to improve our marketing and recruitment of students in a very competitive environment. I would recommend Bright Minds Marketing to any private school that is looking for ways to attract and recruit more students.

Erik Kreuntner

Headmaster, Mason Prep Academy, Charleston, SC

Perhaps most valuable to us at Washington Catholic is the fact that a majority of the recommendations provided by Bright Minds cost us little to no money to implement. The clear and concise advice was easy to follow and execute, even by those of us who don’t normally play in the marketing arena.

Teresa Joyce

Business Manager, Washington Catholic School System, Washington IN