Custom School Market Research

Every question has an answer, it just needs research!

There are many high level, strategic issues that a school may be struggling with. From where to locate a school, to who is the appropriate customer type. These issues can have a dramatic impact on the long-term health and vitality of a school. Bright Minds Marketing can design custom Catholic, Charter, Public, or Private school market research based upon your school’s needs and questions.

School market research by
Bright Minds Marketing

Using a variety of market research tools, Bright Minds Marketing can take your questions and provide actionable information and recommendations that allow you to make the best decision.

This research can take multiple forms:

  • Online surveys
  • Focus groups
  • Key stakeholder interviews
  • Secondary and demographic research


Some of the custom market research for school that Bright Minds Marketing can assist you with:

Market sizing and location demographics

For schools that are seeking to expand or to understand changing demographic shifts in their current environment, it is critical to understand the pros and cons of each potential location. You can’t just “build it and they will come”. You need to establish a location that allows for you to effectively recruit and enroll enough of your target student population.

Competitive analysis

In this era of school choice, parents have a number of different options available to them. Do you know your competitive environment? Do you know what the competition offers vs. your school? Having a deep understanding of your competition ensures that your school has identified the best way to compete in a crowded and challenging marketplace.

Customer persona development

What does your parent “customer” look like? What is she looking for in a school for her children? What are her potential barriers to attending your school? Having a deep understanding of your parental customers allows you to tailor your marketing message to resonate against her needs and desires.

Look No Further.
Get Started Today.


If you are even THINKING of finding the right talent to lead your research project or division, look no further. I met Nick at a national conference and knew within moments that we would forge a partnership that would take our business to the next level in understanding our target markets. It was about Trust. Nick’s vast background in pharma, education and marketing, and his international exposure and experience has helped us approach all with a long-range view when it comes to our growth and expansion efforts. Nick is a “we” kinda guy — he is on your team and committed to seeing an enterprise succeed with the evidence it needs to make decisions. And he knows how to help you get the facts . . . and assimilate them — to make the tough decisions

Marla Sheiner

Chief Communications Officer, Legacy Traditional Charter Schools, Phoenix, AZ

As a brand new public charter school, Mays Community Academy needed solid marketing intel FAST. Bright Minds Marketing performed focus groups and interviews quickly and was able to turn the resultant information around for us in formats that are both understandable and usable for MCA as we continue to grow.

Krissi Williams

CEO, Mays Community Academy, Mays, IN

“Nick was able to help us clearly identify our target students and offered tactical recommendations to reach these students and their parents more effectively.  Our experience with Bright Minds and Nick LeRoy has been incredibly positive and I would highly recommend Bright Minds Marketing”

Mike Gustin

CEO, Options Charter Schools (Indianapolis, IN)