Make your charter school application stand out and be approved!

It is becoming increasingly difficult to be approved to start a new charter school. As authorizers raise the bar to potential applicants, it is critical that your application represents your best effort and allows the authorizer to be confident in granting you a charter.

Our approach


The Bright Minds Marketing team includes former authorizers and members
of applicant review teams. We know what authorizers are looking for and can spot the weaknesses in a charter application before you submit it to your authorizer. Collectively, the Bright Minds Marketing team has reviewed and consulted on over 25 charter school applications.


As an educator, your strength lies in delivering strong learning and culture throughout the classroom. As business people in education, we help to ensure that your financial assumptions are strong, your marketing plan will attract the required number of students, and your business plan will pass review.


You have one chance to make a good first impression on the application review team. Partnering with Bright Minds Marketing can make sure that your application stands the greatest chance of approval.


Writing a charter school application is challenging. These documents can often span hundreds of pages and include multiple attachments and multiyear budget forecasts. The charter applicant is often too close to the process and can’t see the issues that a trained outside reviewer can identify.

When reviewing your charter school application, Bright Minds Marketing consultant will ensure that:

The board of directors and founding team has the appropriate skills and expertise that will make an authorizer feel comfortable in the quality of the management team.

We will identify any potential conflicts of interest that an authorizer might flag and make suggestions regarding the skill sets that authorizers increasingly are looking for in any charter application.

You have a sound business plan with appropriate budgetary assumptions and financial management.

Most charter applicants are educators without a strong financial background or history in building business cases.
The number one reason that charter school applications get denied is due to poor financial and business case planning.

The academic plan aligns with the rest of the application.

Although the academic plan is generally the strongest part of any charter school application, this portion will be reviewed against the business plan to ensure that the vision of the school can be executed within the budget.

For many applicants, you have one chance to secure approval. A quality review by Bright Minds Marketing consultant can improve the quality of your application and improve your chances of securing approval.


For smaller charter school authorizers who may not have a large team or who received a large number of applications, Bright Minds Marketing can serve as an additional external reviewer for your charter applicants.

Look No Further.
Get Started Today.


When Athlos Academy was considering launching in Indiana, we wanted to find a local expert who could help us navigate the local environment and provide a good outside perspective on our application. We were very happy to have found Nick and Bright Minds Marketing who provided a very detailed set of recommendations for improving our application. For operators who are hoping to receive approval, I would recommend using Bright Minds Marketing to provide the best chance of your application getting approved.

Caitilyn Scales

Owner of Up The Scales Consulting, Previously School Growth Coordinator, Athlos Academies