Private School Marketing Consulting

From a marketing perspective, independent and private schools have an almost impossible task. You can tout your academics, athletics, and tradition all you want, but the fact is that private and independent schools are up against the most powerful four letter word in the history of advertising: free.

Of course, nothing in life is actually free, and a high-quality education is one of the most valuable gifts a parent can give a child. Unfortunately, in a world full of distractions, getting the message about your school in front of the right families is harder than ever.

At Bright Minds Marketing, we help private and independent schools identify what makes them great and develop marketing plans (Link to SEO article) to attract families who will make them even better.


The Bright Mind Marketing Difference


With over 20 years of marketing expertise in consumer products, pharmaceuticals and education, Bright Minds Marketing brings Fortune 500 insights and the industry’s latest, data-driven techniques to your school.


Bright Minds Marketing works exclusively with schools. We understand that your school isn’t a product, it’s a community.


Every school is different.  We don’t offer cookie cutter solutions to complex problems. We craft solutions tailored to your school’s unique circumstances and budget.

Our Services


Private School Marketing Plan Development

Recruitment Process Analysis (Secret Shopper)

School Climate Surveys (Satisfaction Surveys)

Custom Market Research Services

Professional Development / Custom Training


Place the two customer testimonials below with pictures  (Can we have a graphical element around the pictures and quote?)

Don’t take our word for it. Here’s what our clients have to say:

“Bright Minds Marketing provided us with actionable insights and a number of quick wins that will allow us to improve our marketing and recruitment of students in a very competitive environment. I would recommend Bright Minds Marketing to any private school that is looking for ways to attract and recruit more students.” – Erik Kruetner, Head Master, Mason Prep, Charleston, SC

“Nick was able to give us a strong strategy to support our multi-campus Christian school.  He quickly understood how unique our school was and his recommendations have helped us dramatically improve our approach to student recruitment.” Ryan Hill – Chief Operating Officer, The Crossings – Indiana

Still have questions?

 Let’s talk about your school and the challenges you face.  Click here for a free consultation. (Link to consultation page)

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