Bright Minds Marketing retained by Options Charter Schools

Bright Minds Marketing, an Indianapolis-based educational enrollment and recruitment strategies firm, announces that it is partnering with Options Charter Schools.  Options Charter Schools is one of the oldest charter school chains in the state of Indiana and currently maintains two campuses in Noblesville and Carmel.  Options traditionally serves a student population that has not found success in the larger public schools in an “alternative school” environment. Bright Minds Marketing will be working closely with the parents, administration and the school board of Options Charter Schools to refine enrollment and recruitment strategies.

“I am very excited to be working with Options Charter Schools.  Even though they have traditionally been at full enrollment, in the increasingly competitive environment of Indianapolis, schools must have a clear marketing story for students and parents.”  said Nick LeRoy, President of Bright Minds Marketing.  “Options serves a very distinct type of student and so it is important to understand the needs of that student and then communicate effectively to that student and his/her parents.  Not every student fits within the traditional school system.  An alternative school like Options fills a definite need in the area”


Nick LeRoy

Nick LeRoy

Nick LeRoy, MBA, is the president of Bright Minds Marketing and former Executive Director of the Indiana Charter School Board. Bright Minds Marketing provides enrollment and recruitment consulting to private, Catholic and charter schools. For information about how Bright Minds Marketing can help your school improve its’ student enrollment, send an email to or call us at 317-361-5255.

Brighten your inbox and stay up-to-date by subscribing to our blogs.