Marketing Operations

parent orientation

Building a new parent orientation program

You’ve done the hard work of marketing your school, telling your story, and you’ve attracted a fantastic group of new families to join your school community. Congratulations!   Now the work of helping these families know they made the right decision and filling them...
school website

3 Best Practices for Building a Strong School Website

In a perfect world, schools would sell themselves. But with so many choices, education styles, and learning environments, it can be difficult to stand out.  Enter the school website.   In a barrage of options, a well-built school website can be a beacon. Offering...
school marketing

I Have No Time: How to be More Efficient in Your School Marketing

Like a hungry student on pizza day, school marketing can eat up a lot of time. There are only so many hours during the day, and with announcements, meetings, prospective family tours, and student events, working on your school marketing can get lost in the shuffle, or...
school communications

How to Improve School Communication at All Levels

Communication to all of a school’s key stakeholders is one of the hardest things to do well.  When I do parental and staff satisfaction surveys for schools, inevitably, the effectiveness of the school’s communication is usually one of the lowest scoring metrics. The...