Enrollment Marketing

school website

3 Best Practices for Building a Strong School Website

In a perfect world, schools would sell themselves. But with so many choices, education styles, and learning environments, it can be difficult to stand out.  Enter the school website.   In a barrage of options, a well-built school website can be a beacon. Offering...
lead magnet

What are Lead Magnets and How Can They Boost Enrollment?

Over the course of this blog, I’ve brought up email marketing quite a bit.  That’s because it’s one of the most effective marketing strategies out there. Email marketing can be one of your school’s most powerful enrollment tools and can turn prospective or interested...
data to increase enrollment

How To Use Data To Increase Enrollment

Data is impacting all facets of education, including enrollment efforts. The use of data-driven instruction is on the rise in schools across America. According to a recent survey of over 1,500 educators conducted by Kahoot! in 2018, almost 75 percent of teachers...
student recruitment

Four ways to get faculty involved in student recruitment

As a school leader, managing your school’s enrollment is a hard and, sometimes, lonely job—and there never seems to be enough time to get everything done.  Often, your colleagues at the school don’t understand the impact of your school’s enrollment numbers on the...
school tour

How to conduct a winning school tour

I have been conducting a lot of secret shopper engagements recently.  For these projects, I take on the role of a parent and experience exactly what they experience during a client’s school tour.  In the last month alone, I think I have taken around 8 different school...