Enrollment Marketing

student ambassador

Creating Student Ambassadors Who Shine

Imagine two scenarios: Scenario 1: Prospective parents and students come to your school for a tour. After struggling to find parking, they wander aimlessly around your school’s perimeter searching for where they’re supposed to go. They try a couple of locked doors...
school social media

Trends in school social media usage [Free Report]

Social media has become one of the primary communication channels for school marketers.  We all know the advantages of social media:   Our parents and prospective parents are using it; It is an extremely trackable advertising approach which allows you to see your...
first impression

Improving your school’s first impression

Think about the first impression that a prospective parent has with your school.   You may be envisioning them walking up your steps, admiring the flowers that your PTO planted over the summer.  You can picture them being impressed by the beautiful mural that your art...
enrollment

The three common mistakes schools make in their enrollment marketing

Maintaining full enrollment at any school continues to get harder and harder.  With declining natural birth rates, changing customer expectations, and increasing competition, schools are having to work harder and smarter to attract students. The environment has...
school enrollment

What can the car cup holder can teach us about school enrollment?

November 14, 2014, marked a key event in my life.  No, it wasn’t the day I got married or the birth of one of my children. On that fateful day in November, I sold my sporty Infiniti and joined the ranks of parents everywhere as the “proud?” owner of a...
enrollment event

Turning Graduation into a School Enrollment Event

The end of the school year is a very busy time (so is the beginning and the middle if we’re being honest with ourselves) and it’s easy to get lost in all of the day-to-day activities, special assemblies, graduations, report cards, staff turnover, and everything else...