Blog

school communications

How to Improve School Communication at All Levels

Communication to all of a school’s key stakeholders is one of the hardest things to do well.  When I do parental and staff satisfaction surveys for schools, inevitably, the effectiveness of the school’s communication is usually one of the lowest scoring metrics. The...
data to increase enrollment

How To Use Data To Increase Enrollment

Data is impacting all facets of education, including enrollment efforts. The use of data-driven instruction is on the rise in schools across America. According to a recent survey of over 1,500 educators conducted by Kahoot! in 2018, almost 75 percent of teachers...
Principal's Blog

Why Your School Needs a Principal’s Blog

Blogging is not just an exercise in vanity; it can be an incredibly effective avenue of communication between the administration and parents. The creative freedom inherent in blogging can facilitate a deeper connection with parents and families, who often want to know...
Bright Minds Marketing

The top ten blog posts of 2018

It seems like the older I get the quicker time flies.  As I reflect upon 2018, I took a look at my Google Analytics to see what my top performing Bright Minds Marketing blog posts were for the year.  In case you missed any of these, here is a list of the articles that...
student recruitment

Four ways to get faculty involved in student recruitment

As a school leader, managing your school’s enrollment is a hard and, sometimes, lonely job—and there never seems to be enough time to get everything done.  Often, your colleagues at the school don’t understand the impact of your school’s enrollment numbers on the...
marketing strategies for charter schools

A Comprehensive Marketing Guide for Charter Schools

Wondering how to recruit students for charter schools? Well, there used to be a time when there was no need to wonder; parents simply sent their children to the closest school and hoped for the best. Today, there are more school choices than ever, and that means more...
school tour

How to conduct a winning school tour

I have been conducting a lot of secret shopper engagements recently.  For these projects, I take on the role of a parent and experience exactly what they experience during a client’s school tour.  In the last month alone, I think I have taken around 8 different school...