Blog

Back to school night

Tips for making your back to school night a success

Many schools like to start the new school year off with a Back to School or Curriculum Night, a kind of educational open house where teachers give presentations about the things they will cover over the year, how they will teach these lessons, and what will be...
Buddy Family

How to Build a Buddy Family Program at your School

School leaders spend a lot of time trying to attract new families to join their school communities. However, once a family is enrolled there is a tendency to shift the focus of these relationships, focusing exclusively on teaching the child(ren) that has just become a...
increase enrollment

Diagnosing your enrollment challenges to increase enrollment

Whenever I consult with a new school, the first question I always ask is “why is your enrollment down?”  Now, this seems like a very simplistic question, but it is designed to better understand the client’s understanding of the full enrollment cycle.  I have had some...
parent orientation

Building a new parent orientation program

You’ve done the hard work of marketing your school, telling your story, and you’ve attracted a fantastic group of new families to join your school community. Congratulations!   Now the work of helping these families know they made the right decision and filling them...
customer service at your school

5 Ways to Improve Customer Service at Your School

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  – Maya Angelou   We don’t always think about customer service at your school when you embark upon ways to improve your...
enrollment email

How to Build a Successful Enrollment Email Nurturing Program

Out of all the marketing channels you can use to promote your school, email is still top dog. The people of earth send more than 281 billion emails A DAY, and every dollar spent on email marketing generates $38 in return. With such a high return on investment (ROI),...