Blog

education jargon

Parents Don’t Speak Education-ese

Your school has a rigorous, articulated curriculum that employs integrated modules in a child-centered, data-driven instructional paradigm that prepares students for 21st Century challenges.   There’s only one problem: Parents have no idea what you’re talking about.  ...
enrollment marketing

Top Blog Posts of 2019

I can’t believe that 2019 is almost over.  I would like to thank everyone in the little Bright Minds Marketing community for making it a wonderful year.  I have really enjoyed my client engagements, the emails and the phone calls from all of you. Our newsletter...
school enrollment fair

Be the Star of the School Enrollment Fair

It can be hard to stand out from the crowd. You know what makes your school special, but when you stroll into a big empty gymnasium that is about to be converted into a school enrollment fair or expo, it’s easy to get lost in a parade of similar pitches, slogans, and...
student ambassador

Creating Student Ambassadors Who Shine

Imagine two scenarios: Scenario 1: Prospective parents and students come to your school for a tour. After struggling to find parking, they wander aimlessly around your school’s perimeter searching for where they’re supposed to go. They try a couple of locked doors...
recession proof your school

How to Recession Proof your School

A question to ponder—one not to invoke fear, but to inspire preparedness:   What will your private school do when a recession hits?   Now twelve years into recovery after the Great Recession, America is now in the longest-running “bull market” economy in her history....