Blog

increase enrollment

Diagnosing your enrollment challenges to increase enrollment

Whenever I consult with a new school, the first question I always ask is “why is your enrollment down?”  Now, this seems like a very simplistic question, but it is designed to better understand the client’s understanding of the full enrollment cycle.  I have had some...
parent orientation

Building a new parent orientation program

You’ve done the hard work of marketing your school, telling your story, and you’ve attracted a fantastic group of new families to join your school community. Congratulations!   Now the work of helping these families know they made the right decision and filling them...
customer service at your school

5 Ways to Improve Customer Service at Your School

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  – Maya Angelou   We don’t always think about customer service at your school when you embark upon ways to improve your...
enrollment email

How to Build a Successful Enrollment Email Nurturing Program

Out of all the marketing channels you can use to promote your school, email is still top dog. The people of earth send more than 281 billion emails A DAY, and every dollar spent on email marketing generates $38 in return. With such a high return on investment (ROI),...
school website

3 Best Practices for Building a Strong School Website

In a perfect world, schools would sell themselves. But with so many choices, education styles, and learning environments, it can be difficult to stand out.  Enter the school website.   In a barrage of options, a well-built school website can be a beacon. Offering...
lead magnet

What are Lead Magnets and How Can They Boost Enrollment?

Over the course of this blog, I’ve brought up email marketing quite a bit.  That’s because it’s one of the most effective marketing strategies out there. Email marketing can be one of your school’s most powerful enrollment tools and can turn prospective or interested...