Blog

student ambassador

Creating Student Ambassadors Who Shine

Imagine two scenarios: Scenario 1: Prospective parents and students come to your school for a tour. After struggling to find parking, they wander aimlessly around your school’s perimeter searching for where they’re supposed to go. They try a couple of locked doors...
recession proof your school

How to Recession Proof your School

A question to ponder—one not to invoke fear, but to inspire preparedness:   What will your private school do when a recession hits?   Now twelve years into recovery after the Great Recession, America is now in the longest-running “bull market” economy in her history....
school social media

Trends in school social media usage [Free Report]

Social media has become one of the primary communication channels for school marketers.  We all know the advantages of social media:   Our parents and prospective parents are using it; It is an extremely trackable advertising approach which allows you to see your...
first impression

Improving your school’s first impression

Think about the first impression that a prospective parent has with your school.   You may be envisioning them walking up your steps, admiring the flowers that your PTO planted over the summer.  You can picture them being impressed by the beautiful mural that your art...
enrollment

The three common mistakes schools make in their enrollment marketing

Maintaining full enrollment at any school continues to get harder and harder.  With declining natural birth rates, changing customer expectations, and increasing competition, schools are having to work harder and smarter to attract students. The environment has...
school enrollment

What can the car cup holder can teach us about school enrollment?

November 14, 2014, marked a key event in my life.  No, it wasn’t the day I got married or the birth of one of my children. On that fateful day in November, I sold my sporty Infiniti and joined the ranks of parents everywhere as the “proud?” owner of a...
Increasing enrollment

Twenty Tips for Increasing Enrollment at your School

  In this era of school choice and declining birth rates, it is getting harder and harder for schools to consistently increase their enrollment.   Since your budget is primarily made up of tuition or state support based upon your total number of students, it is...