Blog

enrollment marketing

Top Blog Posts of 2019

I can’t believe that 2019 is almost over.  I would like to thank everyone in the little Bright Minds Marketing community for making it a wonderful year.  I have really enjoyed my client engagements, the emails and the phone calls from all of you. Our newsletter...
school video

Lights, Camera, Matriculation: How to make your school video a hit

These days, attracting prospective families to your school is a multimedia affair. Glossy brochures, interactive presentations, and in-person tours all serve to show off what is great about your institution. However, of all the ways to introduce families to your...
school enrollment fair

Be the Star of the School Enrollment Fair

It can be hard to stand out from the crowd. You know what makes your school special, but when you stroll into a big empty gymnasium that is about to be converted into a school enrollment fair or expo, it’s easy to get lost in a parade of similar pitches, slogans, and...
student ambassador

Creating Student Ambassadors Who Shine

Imagine two scenarios: Scenario 1: Prospective parents and students come to your school for a tour. After struggling to find parking, they wander aimlessly around your school’s perimeter searching for where they’re supposed to go. They try a couple of locked doors...
recession proof your school

How to Recession Proof your School

A question to ponder—one not to invoke fear, but to inspire preparedness:   What will your private school do when a recession hits?   Now twelve years into recovery after the Great Recession, America is now in the longest-running “bull market” economy in her history....
school social media

Trends in school social media usage [Free Report]

Social media has become one of the primary communication channels for school marketers.  We all know the advantages of social media:   Our parents and prospective parents are using it; It is an extremely trackable advertising approach which allows you to see your...
first impression

Improving your school’s first impression

Think about the first impression that a prospective parent has with your school.   You may be envisioning them walking up your steps, admiring the flowers that your PTO planted over the summer.  You can picture them being impressed by the beautiful mural that your art...
enrollment

The three common mistakes schools make in their enrollment marketing

Maintaining full enrollment at any school continues to get harder and harder.  With declining natural birth rates, changing customer expectations, and increasing competition, schools are having to work harder and smarter to attract students. The environment has...