Blog

first impression

Improving your school’s first impression

Think about the first impression that a prospective parent has with your school.   You may be envisioning them walking up your steps, admiring the flowers that your PTO planted over the summer.  You can picture them being impressed by the beautiful mural that your art...
enrollment

The three common mistakes schools make in their enrollment marketing

Maintaining full enrollment at any school continues to get harder and harder.  With declining natural birth rates, changing customer expectations, and increasing competition, schools are having to work harder and smarter to attract students. The environment has...
school enrollment

What can the car cup holder can teach us about school enrollment?

November 14, 2014, marked a key event in my life.  No, it wasn’t the day I got married or the birth of one of my children. On that fateful day in November, I sold my sporty Infiniti and joined the ranks of parents everywhere as the “proud?” owner of a...
Increasing enrollment

Twenty Tips for Increasing Enrollment at your School

  In this era of school choice and declining birth rates, it is getting harder and harder for schools to consistently increase their enrollment.   Since your budget is primarily made up of tuition or state support based upon your total number of students, it is...
school volunteers

Energizing your school volunteers

There are many things that all schools have in common, whether they are public, private, charter, preschool, grade school, or high school.   All schools put their students first and work toward educating and supporting them. All schools are lively, busy, and full of...
enrollment event

Turning Graduation into a School Enrollment Event

The end of the school year is a very busy time (so is the beginning and the middle if we’re being honest with ourselves) and it’s easy to get lost in all of the day-to-day activities, special assemblies, graduations, report cards, staff turnover, and everything else...
How to use teachers in school enrollment

How to use your teachers to turbo charge your school’s enrollment

  Think about your school and what makes it special.  Is it your brand-new facilities?  Maybe it is your engaging and creative curriculum?  Or perhaps your inspiring mission statement? While those are all important and hopefully you are talking about them, I am sure...