Blog

Enrollment Is a Journey, Not a Decision

Why do families decide to enroll at your school?   After all, families in your area have many other options. Some other schools might have longer track records than you or are perceived as being more prestigious. Some other schools might have bigger campuses or lower...
virtual school tour

CREATING A VIRTUAL SCHOOL TOUR IN THREE SIMPLE STEPS

From time to time, we will bring guest authors to our blog who can share information that we think are relevant to School Administrators and Directors of Recruitment.  In light of the COVID-19 challenges and many schools having to rethink their school tours, we asked...
faculty page

Using your Teachers in your School’s Marketing Efforts

If I asked you to describe your school and what truly makes it a special place, what would you say? Would you tell me about your innovative curriculum?  Or perhaps your beautiful campus?  Maybe you would describe your championship sports team. No matter what...
school seo

What is SEO and How Does it Impact My School?

As we discussed last week in the post on your school’s inbound marketing strategy, the first place most internet users go to find what they’re looking for online is a search engine, which, almost 90% of the time, means Google.   Once given a word or phrase to search...