November 2018

student recruitment

Four ways to get faculty involved in student recruitment

As a school leader, managing your school’s enrollment is a hard and, sometimes, lonely job—and there never seems to be enough time to get everything done.  Often, your colleagues at the school don’t understand the impact of your school’s enrollment numbers on the...
marketing strategies for charter schools

A Comprehensive Marketing Guide for Charter Schools

Wondering how to recruit students for charter schools? Well, there used to be a time when there was no need to wonder; parents simply sent their children to the closest school and hoped for the best. Today, there are more school choices than ever, and that means more...
school tour

How to conduct a winning school tour

I have been conducting a lot of secret shopper engagements recently.  For these projects, I take on the role of a parent and experience exactly what they experience during a client’s school tour.  In the last month alone, I think I have taken around 8 different school...